IECSC Florida 2025

Want to be a luxury spa brand offering luxury services at luxury prices? This engaging esthetics workshop will combine a lecture with a practical demonstration, showcasing how spa and beauty professionals can offer opulent client experiences without breaking the bank.

Toshiana will teach actionable strategies of marketing to effectively promote these luxury services, ensuring they attract and help retain a discerning clientele. The workshop will also feature her proprietary facial massage method, AuraMELT©, among other practical methods.

Participants will leave equipped with practical tools and strategies to enhance their offerings, increase their marketability, and boost profitability, all while managing costs efficiently. This workshop is an essential learning experience for those looking to differentiate their business in a competitive market.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

What exactly is a Lash Lift? It's the hottest trend around to enhance your natural eyes without the need to add lash extensions! The best thing since sliced bread and a very profitable service to have as an add on to your salon or spa menu. And what's better? It's low maintenance for your client and more affordable than getting lash extensions.

In this session, you'll learn the history, process, proper application, the do's and don'ts and how to market your new service to maximize your revenue!

What's more? They'll be a lash lift demo where you'll also learn my signature technique on the best way to tint those fresh flutters!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!