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Wednesday February 12, 2025 1:30pm - 2:30pm EST
This session will explore the essential techniques and technologies for effectively engaging a diverse client base in the beauty and spa industry.

Key class takeaways:
  • Learn how to tailor your marketing strategies to resonate with different cultural backgrounds, enhancing your brand’s reach and relevance.
  • Delve into the use of advanced technologies, including innovative artificial intelligence (AI) tools, to analyze consumer behavior and preferences across cultural groups. These technologies not only streamline the process of gathering and analyzing data but also enable personalized marketing at scale.
  • Gain practical knowledge on crafting marketing campaigns that speak authentically to a multicultural audience, ultimately driving business growth and fostering a more inclusive brand image.
Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Toshiana Baker

Toshiana Baker

Founder/CEO, SpaWorx and NMSWP
Toshiana Baker is a dynamic leader in the beauty retail, spa, and wellness industry with over 18 years of extensive experience. As a licensed esthetician and seasoned educator, Toshiana has developed and led training programs globally, enhancing service techniques and business strategies... Read More →
Wednesday February 12, 2025 1:30pm - 2:30pm EST
Room 2E

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