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Venue: Room 2E clear filter
Wednesday, February 12
 

10:30am EST

Exploring the Skin Barrier & the Microbiota
Wednesday February 12, 2025 10:30am - 11:30am EST
The skin is colonized by a vast terrain of microorganisms, bacteria and, to a lesser extent, fungi and viruses that comprise the ecological community of the human microbiome. The microbiome nexus places emphasis primarily on human health; however, a broadened perspective also reflects the interaction between the microbiota, external influences, and the skin's barrier. The homeostasis of the skin’s microbiome and skin barrier is strongly influenced by lifestyle, host factors and the exposome. This formidable complex system is composed of integrative microorganisms involving both the skin and the gut, each having essential protective functions against invading pathogens, mediating inflammatory conditions, and modulation of the immune system. This unique symbiotic network provides cell-to-cell communications, and integral lipid components and functions as a gateway between external and internal environments.

This lecture will explore several intrinsic and extrinsic aspects of the skin’s microbiome, and the microbiome's relationship with the skin barrier.

LEARNING OBJECTIVES: 
  • Identify the functions of the skin microbiome and the immunity of the skin's barrier.
  • Illustrate the key objectives of the microbiome's habitat and its relationship with the skin barrier.
  • Identify obstacles that hinder barrier function and its impact on the microbiome and skin physiology.
Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Dr. Erin Madigan-Fleck NMD,LE, LEI

Dr. Erin Madigan-Fleck NMD,LE, LEI

Naturopathic Physician & Esthetician, DermaEducationTV
Dr. Erin Madigan-Fleck NMD, LE, LEI is an esteemed figure in the field of dermatological skin sciences, holistic and integrative esthetics, and natural health, with over four decades of experience in this highly specialized arena.Dr. Madigan-Fleck is a naturopathic physician, a licensed... Read More →
Wednesday February 12, 2025 10:30am - 11:30am EST
Room 2E

12:00pm EST

How to Be a Social Media Trendsetter
Wednesday February 12, 2025 12:00pm - 1:00pm EST
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content that you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Lipgloss + Aftershave
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Wednesday February 12, 2025 12:00pm - 1:00pm EST
Room 2E

1:30pm EST

AI-Driven Strategies in Multicultural Marketing: Innovating for Inclusive Success
Wednesday February 12, 2025 1:30pm - 2:30pm EST
This session will explore the essential techniques and technologies for effectively engaging a diverse client base in the beauty and spa industry.

Key class takeaways:
  • Learn how to tailor your marketing strategies to resonate with different cultural backgrounds, enhancing your brand’s reach and relevance.
  • Delve into the use of advanced technologies, including innovative artificial intelligence (AI) tools, to analyze consumer behavior and preferences across cultural groups. These technologies not only streamline the process of gathering and analyzing data but also enable personalized marketing at scale.
  • Gain practical knowledge on crafting marketing campaigns that speak authentically to a multicultural audience, ultimately driving business growth and fostering a more inclusive brand image.
Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Toshiana Baker

Toshiana Baker

Founder/CEO, SpaWorx and NMSWP
Toshiana Baker is a dynamic leader in the beauty retail, spa, and wellness industry with over 18 years of extensive experience. As a licensed esthetician and seasoned educator, Toshiana has developed and led training programs globally, enhancing service techniques and business strategies... Read More →
Wednesday February 12, 2025 1:30pm - 2:30pm EST
Room 2E

3:00pm EST

[SELL OUT RISK] Creating Your Online Presence; Why it Matters & How I did it, with Savanna Boda
Wednesday February 12, 2025 3:00pm - 4:00pm EST
Everyone knows you can make a lot more money and increase your clientele by promoting your business online. But most professionals don't know how to do it effectively. In my line of work I see many of my peers are unsure of how to get started online and concerned they're already too late, but it's not true!

In this class, I'm going to teach you how to create an online presence that lasts and is proven to bring in more revenue.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Wednesday February 12, 2025 3:00pm - 4:00pm EST
Room 2E
 
Thursday, February 13
 

10:30am EST

Spa Branding Masterclass: Elevate Your Spa's Identity
Thursday February 13, 2025 10:30am - 11:30am EST
Join our Spa Branding Masterclass to discover the secrets of crafting a magnetic brand identity that not only attracts but retains the ideal clients for your spa, directly enhancing your profitability. In this course, you'll learn the essentials of developing a strong, cohesive brand that resonates deeply with your target audience.
 
You will learn:
  • Defining Your Brand to Attract Ideal Clients
  • Visual Brand Consistency
  • Enhancing Customer Experience into Every Aspect of Customer Interaction to Exceed Guest Experiences
  • Digital Presence and Marketing to Convert Clients Looking for Unique Experiences Your Spa Offers.
  • Local Engagement to Boost Visibility

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Amy Carter

Amy Carter

Principal and Founder, Empowering You Consulting
My goals as a coach are simple: to inspire you to become a better leader, to mold you into a smarter business owner, and to help you achieve personal and professional satisfaction. As the owner of one of Indiana’s top salons, I know what it takes to reinvent a business and train... Read More →
Thursday February 13, 2025 10:30am - 11:30am EST
Room 2E

12:00pm EST

Expanding Influence Outside the Treatment Room
Thursday February 13, 2025 12:00pm - 1:00pm EST
This class is dedicated to those who want to build a name outside of your treatment room, while expressing your creativity and sharing your passion!

Learn about different avenues you can take, how to monetize your efforts, and a step-by-step on how to start and launch your own podcast.

This session will include a Q & A with your speaker and popular social media personality, Kirsten Goetzleman, AKA, the Tampa Waxer.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax/The Waxing Guide
Kirsten Goetzelman is the Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. IShe has been a licensed Esthetician for over 11 years and specializes in hair removal.Kirsten's passion is education in our industry. "When you stop learning, you stop growing."
Thursday February 13, 2025 12:00pm - 1:00pm EST
Room 2E
 
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