About me
Toshiana Baker is a dynamic leader in the beauty retail, spa, and wellness industry with over 18 years of extensive experience. As a licensed esthetician and seasoned educator, Toshiana has developed and led training programs globally, enhancing service techniques and business strategies across prestigious spa and beauty brands. Her innovative approach to education has established her as a trusted authority, leading her to craft customized training solutions for spa professionals and create significant growth strategies for renowned spa brands and product manufacturers.
As the founder of SpaWorx, a consultancy that specializes in business growth and educational strategies, Toshiana has a deep commitment to nurturing talent within the industry. Her consultancy’s work spans from salon suites to five-star luxury resorts, proving her versatility and depth of knowledge in creating top-tier wellness experiences.
At IECSC Florida, Toshiana will be leading two cutting-edge classes: one on utilizing AI to optimize multicultural marketing, and another on delivering luxury spa experiences economically - which will showcase her proprietary facial massage technique, which blends traditional sculpting massage with energy balancing to create a luxury experience that’s both innovative and accessible. Toshiana’s professional philosophy is rooted in integrity, intentionality, and a commitment to lifelong learning, which allows her to mentor and teach in a manner that is both relatable and relevant. Her ability to simplify complex concepts for practical application has made her a beloved figure in the spa and wellness community. She is also an award-winning author, recognized for her thought leadership in industry publications, and a respected speaker who has shared her insights on international stages.
